Indo Count Expands Brand Portfolio with Strategic Acquisition of Wamsutta

Indo Count, a household name in India and the world’s leading bed linen manufacturer and exporter, announced a strategic move on April 19, 2024, with the acquisition of the international home fashions brand Wamsutta from Beyond Inc. (NYSE: BYON). This acquisition marks a significant step for Indo Count, solidifying its position within the premium home fashion segment.

Wamsutta boasts a rich heritage dating back to 1846. Renowned for its exceptional quality and luxurious bed, bath, and other home fashion products, Wamsutta has garnered the trust and appreciation of generations of consumers. By acquiring this iconic brand, Indo Count gains access to a well-established customer base and a strong brand reputation, particularly within the North American market.

Benefits of Acquisition

Enhanced Brand Portfolio: Wamsutta perfectly complements Indo Count’s existing product portfolio, offering a wider range of premium home fashion products to a global audience. This strategic move strengthens Indo Count’s brand recognition and elevates its position within the high-growth premium segment.

Market Expansion: Wamsutta’s established presence in North America presents a significant growth opportunity for Indo Count. By leveraging Wamsutta’s existing distribution channels and brand recognition, Indo Count can expand its reach and tap into new markets.

“Wamsutta – with its 178-year brand heritage – resonates strongly in the marketplace. We will explore multiple channels of distribution to reach the core Wamsutta consumer and also introduce an entirely new generation to the exceptional quality and luxury of the Wamsutta brand.” “Our strategic vision is to leverage our operational capabilities to enhance the brand value proposition and fulfil its potential globally. WAMSUTTA’s brand equity, combined with Indo Count’s global reach, will catapult the brand to new heights and represent a significant milestone towards our expansion strategy,” said Mohit Jain, Executive Vice Chairman of Indo Count Limited.

About Indo Count Industries Limited

Indo Count Industries Ltd (ICIL) is the largest global home textile bed linen manufacturer. The company is focused on some of the world’s finest fashion, institutional and utility bedding & sheets and has built a significant presence across the globe.

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