RattanIndia Enterprises Ltd Launches Kaari, Ethnic Wear Starting at ₹999

On October 3, 2024, RattanIndia Enterprises Ltd launched its newest brand, Kaari, through its fully owned subsidiary, Neobrands Limited. 

The company stated that Kaari aims to celebrate India’s rich heritage of embroidery by introducing a stunning range of Indian ethnic wear for women. The brand is designed to blend traditional craftsmanship with timeless elegance, offering intricately designed collections tailored specifically for the diverse tastes of Indian women.

Kaari’s inaugural collection showcases a variety of exquisite embroidery art forms, including the delicate Chikankari and the intricate Handcrafted Dabka work. Each piece is carefully woven with beads, highlighting the artistry and skill of Indian craftsmanship. Whether it’s for special occasions or everyday wear, Kaari’s versatile designs and inclusive silhouettes ensure a perfect fit for women of all shapes and sizes. With approximately 40 thoughtfully curated styles available in sizes ranging from S to XXL, every woman can find her ideal outfit.

The collection features a rich palette of festive hues and chic soft pastels, making it perfect for festivals, celebrations, and casual outings. Notably, Kaari’s dupattas are crafted with the same attention to detail, showcasing the lavish textures of Banarasi brocades and the delicate elegance of organza adorned with lace and sequin work. These dupattas weave narratives of craftsmanship and tradition that complement the embroidered outfits beautifully.

The Chairperson of RattanIndia Enterprises Ltd, Ms Anjali Rattan, said, “The Indian consumer has a deep appreciation for the art of traditional textiles, and Kaari is dedicated to bringing this cultural richness to the forefront of contemporary fashion. Through Kaari, we are not only offering elegant ethnic wear but also reviving and celebrating the intricacies of India’s embroideries in a way that makes them accessible to every woman. We are excited to introduce Kaari as part of our commitment to preserving Indian craftsmanship.”

Kaari will be exclusively available on the leading e-commerce platform, amazon.in, with prices ranging from ₹999 to ₹1,799. This launch marks a significant step for RattanIndia Enterprises Ltd in promoting Indian craftsmanship while providing stylish options for modern women.

On October 3, 2024, the share price of RattanIndia Enterprises Ltd opened at ₹75.00, touching the day’s low at ₹74.47, as of 12:49 PM on the NSE.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.