Emami Agrotech Targets ₹2,000 Crore From Horeca Segment With New ‘For Chef’ Brand

Emami Agrotech Limited, known for its Healthy & Tasty edible oil brand, is strengthening its presence in the food services sector. The company is aiming to generate ₹2,000 crore in revenue from the HoReCa (Hotels, Restaurants and Caterers) segment over the next two to three years.

According to Aditya V Agarwal, Director at Emami Group, the company sees strong growth opportunities in the institutional food market.

Launch of ‘For Chef’ Sub-Brand

To support this expansion, the company has introduced a new sub-brand called For Chef under the Healthy & Tasty label.

This brand is designed specifically for professional kitchens and bulk buyers, including restaurants, hotels, and large catering services. The products aim to meet the requirements of chefs and food service businesses that need ingredients in large quantities.

New Distribution Strategy

The company has also redesigned its distribution approach to better serve the rapidly growing food services ecosystem.

Its strategy focuses on supplying products to:

• Restaurants and quick-service chains
• Airport and mall food courts
• Cloud kitchens
• Institutional catering businesses

To reach these customers, the company will follow a hybrid distribution model that combines distributors with direct institutional sales.

About Emami Agrotech

Emami Agrotech Limited is an unlisted company with an estimated turnover of around ₹20,000 crore.

Apart from edible oils, the company operates in:

• Biodiesel
• Food products

The foods segment currently contributes around ₹500 crore to the company’s total revenue.

Expanding Product Portfolio

The company plans to expand its food offerings further by entering new categories. Potential additions may include:

• Condiments
• Ready-to-cook gravies
• Processed food products
• Ready-to-eat meals

In recent years, the company has already added several food items such as spices and staples, including atta, maida, suji, besan, and soya chunks. These products are widely used in the HoReCa industry, which supports the company’s expansion strategy.

Acquisition Opportunities

The company is also open to acquiring other businesses if they provide:

• Complementary product portfolios
• Stronger distribution networks in key markets

Such acquisitions could help accelerate growth in the food services segment.

Building a Specialised Team

To support its HoReCa expansion, the company is forming a technical business development team.

This team will include:

• Professional chefs
• Product specialists 

They will conduct product demonstrations and training sessions for restaurant chains and large kitchens to help them use the company’s products efficiently.

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Emami Agrotech Share Price Movement

Emami Limited share price (NSE: EMAMILTD) was trading at ₹439.85 on the National Stock Exchange of India, down ₹4.45 or 1.00% in Wednesday’s session as of 12:34 PM. The stock opened at ₹444.70, touched an intraday high of ₹447.05, and slipped to a low of ₹439.45, which is close to its 52-week low of ₹439.15.

Conclusion

With the launch of the ‘For Chef’ brand, a hybrid distribution strategy, and an expanded product portfolio, Emami Agrotech is making a strong push into the HoReCa market. If demand from restaurants, cloud kitchens, and institutional buyers continues to grow, the company could achieve its ₹2,000 crore revenue target from the food services segment within the next few years.

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