Thomas Cook To Reap Benefits of Growing Travel Industry: Signed JV With Atirath Technologies

The travel industry is undergoing a significant shift, driven by the digital-first consumer’s insatiable appetite for personalized, seamless experiences. AI is emerging as the linchpin of this transformation, enabling travel providers to cater to diverse customer preferences at scale.

Thomas Cook India Group, cognizant of this evolving landscape, is poised to leverage AI to enhance its offerings and cater to the burgeoning travel market. The group has formed a strategic joint venture with Atirath Technologies Private Limited to develop custom-built, generative AI-powered solutions. These solutions, equipped with local language transcription and speech capabilities, will not only understand and respond to customer queries but also learn and improve over time.

This partnership is expected to yield several benefits for Thomas Cook India. By extending its reach and providing localized services, the group can cater to a wider customer base. The AI-powered platform will streamline the digital journey, guiding customers towards online transactions and reducing reliance on human intervention. This, in turn, will enhance agent productivity and improve overall customer experience.

Madhavan Menon, Executive Chairman of Thomas Cook India Group, said, “I am delighted to announce our JV with Atirath Technologies Private Limited that is aimed at creating potent growth and customer experience capabilities for the TCIL Group in the rapidly evolving space of AI solutions. This is a business imperative, given the need to scale volumes and productivity without a corresponding linear cost structure and is aligned with our Customer & Digital First strategy.” 

He further added “Today, AI (especially Gen AI) has found its way into every customer use case and is becoming the new normal in terms of meeting customer expectations and improved service delivery. I am sure this partnership with the dynamic team at Atirath, will help enhance TCIL’s leadership in the travel industry and give us an early mover advantage in the exciting new frontier of Generative AI.” 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.