Bright Outdoor Media Secures Exclusive Advertising Rights for Navi Mumbai Metro Line 1

Bright Outdoor Media Limited has achieved a major milestone by securing exclusive long-term advertising rights for Navi Mumbai Metro Line 1. The tender, awarded by the City & Industrial Development Corporation of Maharashtra Limited (CIDCO Ltd), grants Bright Outdoor Media exclusive advertising rights across the entire metro line, including stations, pillars, and viaducts, covering a total advertisement area of over 85,000 square feet. This achievement solidifies the company’s presence in one of the most sought-after out-of-home (OOH) advertising markets.

Navi Mumbai Metro Line 1 consists of 11 stations: Belapur Terminal, RBI Colony, Belpada, Utsav Chowk, Kendriya Vihar, Kharghar Village, Central Park, Pethpada, Amandoot, Pethali-Taloja, and Pendhar. Bright Outdoor Media will strategically place advertisements in high-traffic areas, such as station platforms, pillars, and viaducts, to maximise brand exposure and create impactful marketing campaigns for clients. The expansive reach and high footfall across these stations make it an ideal platform for businesses looking to enhance visibility and connect with a diverse audience.

Commenting on this significant achievement, the Chairman and Managing Director of Bright Outdoor Media Limited, Dr Yogesh Lakhani, said, “Winning this prestigious tender is a proud moment for Bright Outdoor Media. We are one of the few OOH companies that have partnered with major public infrastructure projects, including Indian Railways, BEST, Mono Rail, MBPT, and now the Metro. This contract strengthens our position and enhances our ability to deliver exceptional services to our customers across diverse sectors.”

This contract also comes at a critical time for the region, as the upcoming Navi Mumbai International Airport is expected to drive a substantial increase in footfall across metro stations. With the anticipated surge in commuters and travellers, advertising along Metro Line 1 will offer unparalleled visibility for brands and businesses. Bright Outdoor Media is strategically positioned to benefit from this growth, as the Navi Mumbai metro stations will serve as prime locations for advertisers to connect with a dynamic audience. 

As the first outdoor media company in India to be listed on the Bombay Stock Exchange, Bright Outdoor Media Limited continues to push the boundaries of the OOH advertising industry. This new venture will further strengthen the company’s market leadership and drive value for shareholders and stakeholders alike. Bright Outdoor Media remains committed to innovation, world-class service, and ensuring the highest standards of client satisfaction in the rapidly evolving advertising landscape.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.