Zydus Wellness to Enter Healthy Snacks Market with Naturell India Acquisition

Zydus Wellness Limited has announced plans to acquire Naturell (India) Private Limited (NIPL) along with its wholly-owned subsidiary, a leading player in the healthy snacking industry. 

The company has approved a Share Purchase Agreement to acquire 100% of Naturell (India), totalling 1,50,78,605 equity shares for ₹390 crore. 

This acquisition includes popular health-focused brands like Ritebite Max Protein, known for its protein-rich bars, cookies, and chips, and Ritebite, which offers fibre-enriched snack options. Since its founding in 2003, NIPL has focused on nutrition and healthy snacking, establishing itself as a pioneering brand in this growing market segment.

Commenting on the development, Dr Sharvil Patel, Chairman of Zydus Wellness, stated that this acquisition represents a strategic addition to Zydus Wellness, perfectly aligning with their aspirations to expand within the consumer wellness space.

This move not only supports Zydus Wellness’s commitment to offering products aligned with the changing preferences of health-conscious consumers but also bolsters its market presence as a diversified wellness brand. The transaction is anticipated to enhance Zydus’s earnings per share (EPS) from the first year following completion. Funding for the acquisition will come from cash reserves. 

Commenting on this acquisition, the Founder of Naturell (India) Private Limited, Mr Vijay Uttarwar, said, “Zydus has a proven track record of entering early in niche and emerging segments and successfully transforming them into major brands. Our company is thrilled and excited to be a part of the Zydus Wellness family. We are confident that with access to the wide distribution network, strong supply chain and marketing capability our product portfolio will be able to scale newer heights. Zydus Wellness will also bring in systems and processes essential for a company looking to scale up.”

On October 31, 2024, Zydus Wellness share price opened at ₹1,905.00, touching the day’s high at ₹1,942.45, as of 9:54 AM on the NSE.

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