IPO Details
Bidding Dates
To be announced
Minimum Investment
To be announced
Price Range
To be announced
Maximum Investment
To be announced
Retail Discount
To be announced
Issue Size
20,00,000 Equity Shares
Investor category and sub category
Retail Individual Investors | Non-Institutional Investors | Qualified Institutional Buyers (QIB) |About Magenta Lifecare Ltd
Magenta Lifecare Limited, established on August 04, 2015, specialises in foam-based products like mattresses and pillows marketed under the brand "Magenta." Their extensive product range includes memory foam, latex-based, bonded mattresses, pocketed spring variants, and various pillows such as memory foam, moulded memory foam, and moulded contour foam pillows.
The company attributes its success to its unwavering commitment to providing top-notch products to retail, hospitality, and institutional customers. Magenta Lifecare consistently introduces new and inventive products with the collective effort of its adept team. For instance, they've introduced herbal mattresses infused with green tea, bamboo charcoal, and specialised pet bed mattresses. Additionally, Magenta Lifecare imports processed raw foam and adjustable bed frames (hydraulic beds) under its brand.
Their product line caters to diverse consumers, ranging from value-added offerings to the premium segment. Crafted with thoughtful design, their products prioritise comfort, incorporating ergonomic design elements, thermal regulation, pressure relief, motion isolation, easy repositioning, and long-lasting durability. Their mattresses are engineered to support, comfort, and regulate body temperature, ultimately enhancing sleep quality.
Magenta Lifecare also offers customisable mattresses, providing various options in fabric, shape, firmness, material, height, foam type and density, personalisation, utility, and structure.
Their products retail offline, including multi-brand outlets, dealer networks, and online e-commerce platforms. Magenta Lifecare strategically appoints distributors on a regional basis to ensure the widespread availability of their products.
In 2022, post the pandemic's impact, the industry exhibited a gradual resurgence, projecting a growth rate estimated between 7 to 8 percent. Looking ahead to 2023, a significant scope emerges as a result of several industry-driven initiatives aimed at enhancing consumer welfare.
Magenta Lifecare Limited is actively leading the charge within the organised sector, strategically implementing various measures to counter the prevalent dominance of the unorganised sector.
Magenta Lifecare Ltd IPO Details
Magenta Lifecare Ltd IPO Dates
The dates for bidding for the Magenta Lifecare IPO have not been announced yet.
Magenta Lifecare Ltd IPO Price Band
Magenta Lifecare is a fixed-price IPO with a price range that has not been announced yet.
Magenta Lifecare Ltd IPO Lot Size
The Magenta Lifecare Ltd IPO lot size has not been announced yet.
Magenta Lifecare Ltd Objectives
The company plans to allocate the net proceeds from the issuance to the following purposes:
- Funding Working Capital Requirements: Magenta Lifecare Limited plans to use ₹424.00 lakh of the net proceeds to cover projected working capital needs of ₹212.00 lakh each for FY 23-24 and FY 24-25.
- General Corporate Proceeds: The company intends to utilise the rest of the gross proceeds for general corporate purposes, including strategic initiatives, partnerships, acquisitions, branding, marketing, and facility enhancements, ensuring compliance with the Companies Act.
Peer Details
The companies considered by Magenta Lifecare as its peers include:
- Tirupati Foam Limited
- Sheela Foam Limited
How to Check the Allotment Status of the Magenta Lifecare Ltd IPO?
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app.
- Go to the IPO Section and then to IPO Orders.
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
Contact Details of Magenta Lifecare Ltd
Registered office: N P Patel Estate, A & T Padamla, Vadodara – 391350, Gujarat, India
Phone: +91 7573022234
E-mail: info@magentalifecare.com
IPO Financials
| Particulars | Year ending on March 31, 2023 | Year ending on March 31, 2022 | Year ending on March 31, 2021 |
|---|---|---|---|
| Total Revenue from Operations | 906.61 | 924.40 | 964.74 |
| Growth in Revenue from Operations (%) | -1.92% | -4.18% | NA |
| EBITDA Margin (%) | 9.62% | 11.50% | 10.83% |
| Profit After Tax (PAT) | 24.55 | 18.89 | 19.44 |
| PAT Margin (%) | 2.71% | 2.04% | 2.02% |
| Cash & Cash Equivalents | 34.16 | 33.73 | 26.89 |
| Debt to Equity Ratio(x) | 0.87 | 2.09 | 6.88 |
| Return on Equity (%) | 5.56% | 7.49% | 14.60% |
| Return on Capital Employed (RoCE) (%) | 11.86% | 8.95% | 7.64% |
Know before investing
Strengths
3-
Magenta Lifecare Limited boasts a diverse customer network nationwide, catering to retail, hospitality, and institutional sectors, mitigating dependency on any single source of revenue. The top ten customers contribute 69.55% (₹45.34 lakh) to revenue, maintaining relationships spanning over 5 years.
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With an extensive pan-India distribution network spanning 15+ states and involving 26 distributors, Magenta leverages long-term partnerships. Sales personnel actively engage with key distributors, strengthening market presence through e-commerce platforms.
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Specialising in foam-based products like mattresses and pillows marketed under the brand "Magenta," the company offers a broad range of innovative products. These include memory foam, latex, herbal mattresses, and imported items like processed raw foam and adjustable bed frames, fostering customer loyalty across various sectors.
Risks
5-
Failure to anticipate or respond swiftly to evolving consumer trends in the foam industry might lead to a decline in product demand, affecting Magenta Lifecare Limited's business, financial condition, and operational results.
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The inability to adopt new technologies timely and cost-effectively could negatively impact operations, cash flows, and financial conditions. Magenta Lifecare Limited's success relies on efficiently adapting to technological advancements and industry standards.
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Difficulty in obtaining or maintaining necessary statutory permits and licenses might hinder operations, affecting Magenta Lifecare Limited's performance and results. This includes consent required to operate manufacturing facilities.
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Magenta Lifecare Limited doesn't own its registered factory offices, leading to a vulnerability in case of lease termination or disputes. Any issues with these leased premises could adversely affect business operations.
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Extended credit periods of 60 to 120 days to distributors and customers pose a risk of payment delays or defaults. Any delays may reduce profits and impact Magenta Lifecare Limited's cash flows.
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Magenta Lifecare Ltd IPO FAQs
Magenta Lifecare’s IPO is a fixed-price IPO of up to 20,00,000 equity shares. The dates for the IPO have not been announced yet.
The allotment date has not been announced yet.
The IPO subscription window has not been announced yet.
The lot size for the IPO has not been announced yet.
Magenta Lifecare Ltd IPO will be listed on the BSE SME. The dates for the IPO have not been announced yet.
Steps to check IPO allotment status on Angel One’s app:
- Log in to the Angel One app.
- Go to the IPO Section and then to IPO Orders.
- Select the individual IPO that you had applied for and check the allotment status.
- Angel One will notify you of your IPO allotment status via push notification and email.
Listing gains cannot be ascertained before the listing of the IPO on the stock exchange. The date of listing has not been announced yet.
Initially, the bank will only block the amount in your account. The money will not be debited until the stocks are allotted to you.
You must complete the payment process by logging in to your UPI handle and approving the payment mandate.
You can submit only one application using your PAN card.
