IPO Details

Bidding Dates

30 Oct '23 - 01 Nov '23

Minimum Investment

₹14,904 / 1 Lots ( 46 Shares )

Price Range

₹308 - ₹324

Maximum Investment

₹193,752 / 13 Lots ( 598 Shares )

Retail Discount

Not Applicable

Issue Size

₹193,752

Investor category and sub category

Qualified Institutional Buyers  |   Non-Institutional Investors  |   Retail Individual Investors  |  

IPO Dates

Important dates with respect to IPO allotment and listing

IPO Opening Date

Oct 30, 2023

IPO Closing Date

Nov 1, 2023

Basis of Allotment

Nov 6, 2023

Initiation of Refunds

Nov 7, 2023

Credit of Shares to Demat

Nov 8, 2023

Listing Date

Nov 9, 2023

UPI Mandate Confirmation Cut-off

Nov 1, 2023

Honasa Consumer Ltd. (Mamaearth) IPO Subscription Details

DateQIBNIIRetailEMPTotal

Day 1Oct 30, 2023

 0.10x 0.03x 0.35x 2.06x 0.13x

Day 2Oct 31, 2023

 1.02x 0.09x 0.62x 3.22x 0.70x

Honasa Consumer Ltd. (Mamaearth) IPO Subscription Live Status

Investor Category Subscription (Times)
Qualified Institutions Buyers 1.02
Non-Institutional Buyers 0.09
Retail Investors 0.62
Employees 3.22
Total 0.70

About Mamaearth IPO

Launched in 2016, Honasa Consumer Limited is India’s largest digital-first Beauty and Personal Care (BPC) company in terms of revenue from operations for the FY 2023. The company focuses on providing toxin-free beauty products made with natural ingredients. Their flagship brand, Mamaearth, offers natural and safe-to-use products. It proclaims to be certified as Asia's first 100% non-toxic brand.

The company has also launched other brands: Aqualogica, The Derma Co., BBlunt, Dr. Sheth’s, and Ayuga. They offer several products belonging to various segments, such as baby care, body care, face care, hair care, fragrance and colour cosmetics. The company offers their products to customers via omnichannel distribution networks across online and offline touchpoints.

The Indian BPC product market is experiencing an essential re-industrialisation due to rapid technological development and increasing customer aspirations. This market is expected to increase to ~$33 billion in 2027. With such development prospects, the company can expect good growth. 

Honasa Consumer Limited IPO Details

Honasa Consumer Limited IPO Date 

Honasa Consumer Limited’s IPO will open on October 31, 2023, and close on November 02, 2023. The IPO will be listed on the BSE and NSE exchanges on November 10, 2023.

Honasa Consumer Limited IPO Price Band

Honasa Consumer Limited is a fresh IPO and Offer for Sale. The issue is priced at ₹308 to ₹324 per share.

Honasa Consumer Limited IPO Lot Size

Honasa Consumer Limited’s IPO lot size is 46 shares, and retail investors need to apply for a minimum of 1 lot, which is ₹14,904.

Honasa Consumer Limited IPO Objectives 

The objectives of Honasa Consumer Limited's IPO are listed below:

  • To fund the advertisement expenses to enhance brand awareness and visibility.
  • To fund the company's capital expenditure for setting up new Exclusive Brand Outlets (EBO).
  • To fund the subsidiary, Bhabani Blunt Hairdressing Private Limited (BBlunt), to set up new salons.
  • To meet general corporate purposes and unidentified inorganic acquisition.

Peer Details

Honasa Consumer Limited faces competition from publicly listed players like Hindustan Unilever Limited, Colgate Palmolive (India) Limited, Dabur India Limited, Emami Limited, etc., which operate in the same business.

How To Check the Honasa Consumer Limited Allotment Status?

Steps to check IPO allotment status on Angel One’s app:

  • Log in to the Angel One app
  • Go to the IPO Section and then to IPO Orders
  • Select the individual IPO that you had applied for and check the allotment status.
  • Angel One will notify you of your IPO allotment status via push notification and email.

Open a demat account with Angel One to apply for the Honasa Consumer Limited IPO.

Contact Details of Honasa Consumer Limited IPO

  • Registered office: Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector - 12, Dwarka South West Delhi, New Delhi – 110075, India. 
  • Phone: +91 124 4071960 
  • E-mail:compliance@mamaearth.in

Honasa Consumer Limited (Mamaearth) Company Financials

Particulars Period ending on June 30, 2023 ( ₹ in million ) Period ending on March 31, 2023 ( ₹ in million ) Period ending on March 31, 2022 ( ₹ in million )
Revenue from Operations 4,644.87 14,927.48 9,434.65
Restated profit/loss for the year 247.15 1,509.66 144.43
Net Worth 6,382.63 6,059.01 7,056.24
 Earnings Per Share 0.85 4.66 0.53
Total Borrowing 67.90 36.09 35.86

Know before investing

Strengths

3

  1. Mamaearth has become the leader in providing DIY beauty ingredients in modern and convenient segments of onion and ubtan-based beauty products.

  2. It comes among the three top best-selling brands among six in the BPC sub-categories on Amazon.

  3. It owns 5.3% of the online BPC market and 26.4% of the DTC BPC market in 2021.

Risks

3

  1. The brand may face challenges in retaining its growth if it fails to identify changing consumer preferences.

  2. Launching new brands and products could be unsuccessful and impact future profitability.

  3. The company derives a significant portion of its revenue from selected products.

  • How to Apply in IPO
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Honasa Consumer Ltd. (Mamaearth) IPO FAQs

What is Honasa Consumer Ltd IPO?

The Honasa Consumer Ltd (Mamaearth) IPO contains a fresh issue and an Offer for Sale. The issue is priced at ₹308 to ₹324 per share. The IPO will open on October 31, 2023.     

When will Honasa Consumer Limited's IPO be allotted?

The Basis of Allotment will happen on Tuesday, November 07, 2023.

When will Honasa Consumer Limited's IPO open for subscription?

The IPO subscription window will open on October 31, 2023.

What minimum lot size can retail investors subscribe to?

Retail investors can apply for a minimum of one lot, which consists of 46 shares.

When will Honasa Consumer Limited list on exchanges?

Honasa Consumer Ltd IPO will be listed on the NSE exchange on Friday, November 10, 2023.

How do I check the allotment status of the Honasa Consumer Limited IPO?

Steps to check IPO allotment status on Angel One’s app:

  • Log in to the Angel One app
  • Go to the IPO Section and then to IPO Orders
  • Select the individual IPO that you had applied for and check the allotment status.
  • Angel One will notify you of your IPO allotment status via push notification and email.

What would be the listing gains on the Mamaearth IPO?

Listing gains cannot be ascertained before the listing of the IPO on the stock exchange, which is Friday, November 10, 2023, for Honasa Consumer Ltd. 

I have finished the application process for Mamaearth IPO, but the funds are not yet debited. What is the reason?

The bank will only block the amount initially in your account. Under the new system, the money isn’t debited until the stocks are allotted to you. 

How to approve the UPI mandate request for Mamaearth IPO?

Login to your UPI handle and approve the payment mandate to complete the IPO application process.

Can I submit more than one application for the public issue of Mamaearth using one PAN?

You can submit only one application using one PAN card.