Stanley Lifestyles IPO

About Stanley Lifestyles Ltd.

Founded in 2007, Stanley Lifestyles Limited specialises in designing and manufacturing super-premium, luxury, and ultra-luxury furniture under the brand "Stanley." The company's product range is categorised into:

1. Seating: Includes sofas, sofa beds, recliners, dining chairs, pouffes, bar stools, and cushions.
2. Cased Goods: Solid wood casing products such as coffee tables, dining tables, end tables, and consoles.
3. Kitchens and Cabinets: Offers various kitchen and cabinetry products, including wardrobes, utility cupboards, bar cabinets, shoe racks, prayer cupboards, and bedside tables.
4. Mattresses and Beds: Designs and sells bed frames, mattresses, pillows, and accessories.
5. Automotive and Other: Designs and manufactures customisable shoes and leather car seat covers. Ancillary products like lighting and switches are imported and sold under private labels. Additionally, it sells locally sourced carpets under private labels.

As of December 31, 2023, Stanley Lifestyles operates 38 company-owned and company-operated (COCO) stores in major metropolitan cities, including Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad. It also has 24 franchisee-owned and franchisee-operated (FOFO) stores across 21 cities in 11 Indian states and Union Territories.

The company's product development department spans approximately 15,000 square feet at its manufacturing facility in Bengaluru, Karnataka. As of the same date, Stanley Lifestyles employs 778 individuals.

Industry Outlook:

1. Affluent households, earning over $25,000 / ₹20 lakhs annually, are projected to grow at 10% annually from 2023-2027, currently representing 3% of total households.
2. The organized retail market is expected to grow at 26% annually from 2023-2027, capturing 30% of the retail market share by 2027, doubling its 2023 share.

Stanley Lifestyles Limited IPO Objectives

The company plans to allocate the net proceeds from the issuance to the following purposes:

1. Investment in certain subsidiaries for:
   • Opening new stores under formats “Stanley Level Next,” “Stanley Boutique,” and “Sofas & More by Stanley.”
   • Opening anchor stores by such subsidiaries.
   • Renovating existing stores under formats “Stanley Level Next,” “Stanley Boutique,” and “Sofas & More by Stanley.”
2. Funding capital expenditure for purchasing new machinery and equipment by the company and its material subsidiary, Stanley OEM Sofas Limited.
3. General corporate purposes.

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Contact Details of Stanley Lifestyles Limited

Registered office: SY No. 16/2 and 16/3 Part, Hosur Road, Veerasandra Village, Attibele Hobli, Anekal Taluk, Bengaluru, Karnataka 560 100, India

Contact Person: Akash Shetty (Company Secretary and Compliance Officer)

Phone: + 91 80 6895 7200

E-mail: investors@stanleylifestyles.com